Colors play a significant role in various industries. Hence, it is very important to understand the color language. It helps to ensure the right selection of color. Pantone color is a color-matching system commonly used in multiple industries to ensure consistency in color reproduction.
These days, the role played by Pantone color is very important. A wide range of products are designed using this color-matching system. This guide provides a clear insight into understanding Pantone color and its details. So, let’s read below.
What are Pantone Colors?
Pantone Colors offers a standardized color system developed by Pantone Inc. Pantone Inc. is known for its Pantone Matching system, also known as PMS.
The PMS comprises a series of colors. Each color has a unique identifier assigned to it, which indicates its color family. This system helps to provide a consistent reproduction of color across different processes and materials.
Industries like graphic design, product manufacturing, and printing depend on Pantone colors. There are thousands of colors, combining pastel, metallic, and solid colors.
These Pantone colors allow designers and manufacturers to create accurate replications and help ensure quality controls throughout production.
What is the Pantone Matching System?
Pantone comprises two matching systems. One system looks after packaging design, and the other for product design.
The entire Pantone color system divides the colors into separate market-relevant colors. There is a massive difference in the selection of colors for a product and its packaging.
The product may use shades of black, neutral colors, or white. Yet, the packaging needs attractive colors. It helps them to stand out in the aisles and grab customers’ attention.
Moreover, color detection also depends on the materials on which it is printed. Some colors look dull on certain materials and do not appear as expected. Hence, Pantone decided to separate color matching into two different systems. This helps printers and graphic designers understand the language of color.
The Pantone Matching System has also helped graphic designers understand the relevant materials for some colors to appear on paper when printed.
How are They Used?
The Pantone Color Matching System is used in various ways in the manufacturing and printing industries. PMS numbers help individuals working on a project identify similar colors.
This system allows the manufacturers and clients to be on the same page. It helps ensure that the color used in the final products is the same as the sample. It also offers a communication language for deciding between the different colors.
Pantone colors are widely used in many promotional products, including wristbands, bandanas, and beach towels. The colors match globally, and there is no chance of deviation.
These colors are even used in the fashion industry and interior design. The right color selection allows for designing the space and clothing with the desired shade.
How Many Pantone Colors are There?
There are more than 2000 colors in the PMS. There is a wide range of hues of colors in the Pantone Matching System, some of these are as follows:
- Metallic colors consist of metallic shades used for special design and printing purposes.
- Solid colors offer a versatile range of color palettes.
- Neon and Pastel palettes combine soft and brighter colors. It helps create vibrant and unique designs.
- Extended Gamut offers new colors that help expand the color palette. This palette offers designers some unique shades.
How to Find Pantone Color?
To find the Pantone color, there are various tools and guides, and some of these are discussed below:
Pantone Guides for Color
Swatch books, which comprise thousands of colors, offer a way to find them. Each color has a unique Pantone number used as a reference.
Pantone Connect
Pantone Connect is a platform available online or as a mobile app. Users can search for Pantone colors on this tool and save the ones they need. It also offers a Pantone guide and tools for creating a digital color palette.
Pantone Color Finder
The Pantone color finder is available on the Pantone office website. This tool allows users to import color values and patches for the closest Pantone color.
Software for Graphics
Design programs like Adobe Photoshop and Illustrator include Pantone libraries by default. Users can choose their desired colors from the library while designing in the software.
Spectrophotometers and Colorimeters
These devices measure the colors of actual physical objects and offer the closest match in the Pantone colors.
What is the Pantone Color of the Year?
Every year, Pantone reveals the color of the year, which sets the tone for the industry in association with the trends and influences followed. The selection of this color is conducted based on a very detailed analysis of multiple factors.
Socio-economic factors, the influence of culture, and global trends determine the color of the year, which stays consistent across multiple projects to create designs.
The color of 2024 is Peach Fuzz. It is a blend of pink and orange labeled Pantone 13-1023 for identification. It is a calm, comforting shade that reflects the mood this year.
Pantone Colors in Branding
Pantone colors have become an important part of brands, reflected in their logos and business identities. Various companies have started using specific Pantone colors to represent the consistency of their brand.
Pantone colors ensure that a brand’s colors stay consistent, whether in digital assets, promotional products, or print materials. It helps generate a visual identity for a brand, and customers recognize it immediately.
Pantone Colors in Fashion and Textiles
The fashion industry has to move with trends that evolve periodically. Hence, its reliance on the Pantone color palette is paramount. Everything is conducted based on the Pantone color palette, including the selection of fabric, the printing process of textiles, and the production of garments.
Manufacturers and designers use Pantone colors to ensure that clothing, home textiles, and accessories are accurately represented in terms of color.
Pantone fashion also offers a system that indicates the versatility of colors meant to cater to the interior design of homes, offices, and other spaces. The Pantone color palette allows the interior design industry to create a space based on the color palette currently trending.
Why are Color Standards Important?
Color standards are important for several reasons and offer consistency and accuracy across different applications and industries. Some of the reasons which make color standards important are as follows:
- Color standards ensure consistency; they appear the same through the different products, locations, and materials. Hence, for a brand identity, the consistency of colors plays a vital role in creating a recognized brand image.
- Standardized colors eliminate problems with color reproduction and achieve color accuracy, which is important for the design, manufacturing, and printing industries.
- Color standards offer communication, as designers and manufacturers can communicate in the language of colors. The color palette comprises various shades of each color, helping to eliminate deviation and confusion.
- The process of production is streamlined by using color standards. The need for revisions and eliminating errors is also reduced, saving time and resources.
- Standard color helps to maintain quality throughout all the production batches. It ensures that every item meets specific color and quality standards.
- When a consistent and accurate color standard is followed, customer satisfaction results. Customers receive the products they want, and they also meet their expectations.
What Should I Do If I Don’t Know My Pantone Color?
In case you don’t know your Pantone color, you can follow the below-suggested steps:
- You can compare your color to the swatches in the Pantone color guide, giving a very versatile range of colors followed by Pantone numbers.
- You can also use the Pantone color finder tool available on the Pantone website. It uses a digital interface to help you find a close match of the color.
- The Pantone Connect app helps you find and match colors. It allows you to input the values of colors and find the closest match.
- You can also use graphics software, where the color picker tool allows you to select your color and find the nearest Pantone match.
- Devices like spectrophotometers and colorimeters find the best matches for the Pantone colors.
You can also contact a professional specializing in color matching to find the right Pantone color.
Conclusion
As you have reviewed the guide above, every detail on the Pantone color has been shared. Hence, you can contact us at Sino Promotions if you want your business promotional products designed using different Pantone colors. We have a wide range of products ideal for business promotions and can customize them according to your preferences.
Hence, by sharing the Pantone color you require for your promotional items, you can have a bulk volume designed at a very affordable price and high quality.
You can achieve consistent promotional products. These products offer accurate color throughout the entire batch. Even if you wish to customize multiple promotional items of the same color, you can choose and inform Sino Promotions about the Pantone Color.
